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KNOWLEDGE CENTRE
The Outsiders Law Knowledge Centre equips business and non-profit
leaders with the essential insights.


Building a better law firm: Four principles Big Law won't adopt
In previous posts, I shared my thoughts on “Big Law's” attrition crisis, retention failures, and the entrepreneurial paradox that drives away the best talent. This week: proof there is a better way. After 15 years in “Big Law,” I built Outsiders Law on four key principles.
Sebastian Elawny
Feb 42 min read


Stop putting lawyers on pedestals. Start putting clients first.
The legal profession's biggest problem isn't technology, regulation, or competition. It's ego. We've spent centuries building a profession based on exclusivity, complexity, and intellectual superiority. We call it "practicing law" as if we're still students, yet we expect clients to treat us like oracles. I see lawyers creating artificial barriers to make services seem more valuable. We use legal jargon to maintain information asymmetry (see what I did there?). We price based
Sebastian Elawny
Sep 4, 20251 min read


We have a monopoly on legal advice, yet we're giving away our most valuable services
Let me blow your mind: The legal profession is the only industry where competitors literally cannot enter the market (thanks, Law Societies!), yet we consistently undervalue and underprice our core services.
Sebastian Elawny
Aug 19, 20251 min read
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