KNOWLEDGE CENTRE

There’s an absurdity at the heart of legal billing: the more efficient you are at your job, the less you earn. In other words, the faster you solve a problem, the less you can bill for it.

The legal profession's biggest problem isn't technology, regulation, or competition. It's ego. We've spent centuries building a profession based on exclusivity, complexity, and intellectual superiority. We call it "practicing law" as if we're still students, yet we expect clients to treat us like oracles. I see lawyers creating artificial barriers to make services seem more valuable. We use legal jargon to maintain information asymmetry (see what I did there?). We price based

Let me blow your mind: The legal profession is the only industry where competitors literally cannot enter the market (thanks, Law Societies!), yet we consistently undervalue and underprice our core services.