KNOWLEDGE CENTRE

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Background of computer screen showing dictionary definition of the word "expertise". Overlay of article title: The legal profession needs a specialization revolution

The legal profession needs a specialization revolution

When I graduated from law school, I did what most new lawyers do. I traipsed around the office, asking everyone with an open door if they...

Sebastian Elawny

7 days ago3 min read

Close-up of a man's hand holding a pen and reviewing legal papers

Why the legal profession is both "trusted" and "hated"—and what it means for your practice

Legal services consistently rank among the least trusted professions. We have a collective branding problem that's destroying individual success. The issue isn't competence—it's communication.

Sebastian Elawny

Aug 271 min read

We have a monopoly on legal advice, yet we're giving away our most valuable services

Let me blow your mind: The legal profession is the only industry where competitors literally cannot enter the market (thanks, Law Societies!), yet we consistently undervalue and underprice our core services.

Sebastian Elawny

Aug 191 min read